Introducing Media Studies

Ziauddin Sardar * Borin Van Loon

No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us.

Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion.

The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

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Ziauddin Sardar is Professor of Postcolonial Studies at City University, London, co-author of the international bestsellers Why Do People Hate America? and American Dream, Global Nightmare (Icon, 2002, 2004) and a widely known author, journalist and critic.

Borin Van Loon is a Surrealist artist and illustrator whose work ranges from oil paintings to a cut-out book on DNA.

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